Stand Build and Design

Event strategy

Experiential

about this project

P&O Cruises wanted to bring their culinary experiences of the seas to new audiences specifically showcasing the Marco Pierre White Experience to drive the sale of cruise holidays in an ever-competitive market.

We designed and built a multifunctional brand experience to showcase various aspects of the P&O Cruise culinary experiences including gin masterclasses, cookery demonstrations, Marco Pierre White menu tastings and a VIP champagne lounge.

Re-creating the P&O culinary experience in a live event environment created brilliant content that delivered engagement with new audiences in unexpected ways.

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