Stand & design

Implementation & Build

End to end project management

about this project

Lactalis wanted to showcase their product range to both trade and consumers to highlight the versatility of their products, focusing on their use in dishes and recipes which are not immediately obvious. 

We designed and built a multi-functional activation which could be adapted overnight to enable a trade focus on one day and consumer focus on subsequent days. Central to the activation is a chef demonstration kitchen supported by a full back-preparation kitchen, which enables the Lactalis team to serve over 100 dishes during the course of event.

Individual product focus workstations allow the sales team to intimately interact with industry representatives whilst simultaneously providing a product display area to allowing product sampling. The activation is then transformed into chefs table style arrangement allowing consumers to taste a range of ‘cook at home’ dishes whilst engaging with Lactalis’s development chef.

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